"WordPress Mastery describes everything you would expect in such a manual but goes much further. Of course, you get the step-by-step on getting a WordPress website up and running; but more than that, this book is filled with recommendations and resources on themes and plugins (including for security, backups, search engine optimization, how to speed up a website, connecting to social media sites, tracking visitors, and what plugins and information you need to have a business or commerce site) and tips on creating secure passwords and how/when to do backups and updates. In addition to the links in the eBook, there is a link to a special bonus page Markku set up specifically for the readers of this book, with additional resources. I was already familiar with WordPress but learned many new aspects, such as how to obtain an SSL certificate (sites that start with https://) — a security technology for providing an encrypted connection between a server and a website. I knew what it was, but didn’t know how to obtain it or the many reasons to do so. Beyond setting up a WordPress site, much of the book is devoted to building a brand and how to use a website for marketing and selling, as well as details on promoting and cross-promoting, online advertising, and email marketing. This book is rich in content and not a single word of filler!"

“I’ve only had a self-hosted blog for a few months, and I knew I still had a lot to learn, so I was grateful to find this book, which has made it easy to zero in on the things I’m most interested in learning to make my blog better. The author writes in a clear style that isn’t dumbed-down but also isn’t too technical for WordPress newbies to read and benefit from. I’ve learned plenty and will keep the book handy for reference since I’ve bookmarked many of the pages and highlighted much of it. I know there are other books about getting your WordPress blog up, making it secure, and optimizing it for business, but I’m glad I found this one. The economy of words makes it easy to read and get the information I need quickly. I hope this author writes more books.”

"As one would expect, Mr. Hihnala gave me everything I needed, in a clear, step-by-step method, to build my WordPress website from start to finish. He provided easy to follow instructions for the initial build, and the addition of add-ons and plug-ins to make my site function beautifully on any computer, as well as any mobile device! Where this book goes “over the top” is in his coverage of topics such as computer security – not just as it relates to your website – but for any site, you visit that requires a password. He has shown a 4 level method of developing passwords and provided information for multiple password managing options. Mr. Hihnala also provides valuable information and resources for building an online presence, developing content that will draw followers, and developing email lists, leads and generating sales. The volume of resources he provides is, by itself, worth the purchase price! This book is worth every penny (and more)! Kudos, Mr. Hihnala!"

“The author does a very good job of walking the reader through all of the steps necessary to set up a WordPress website, including security considerations and plug-in recommendations. The descriptions and directions are clear and concise. Lastly, the author walks the reader through some basic marketing techniques for your business or blog. This is a great book for anyone looking for a good introduction to WordPress and the potential available for growing your business.”